528 Digital
528 Digital
Helping customers find the perfect lash style based on their eye-shape in Boots & Superdrug stores.
Eylure is one of the UK's best-known false lash brands, with products available through major beauty retailers including Boots and Superdrug.
Working with Eylure, 528 Digital helped bring an innovative AI-powered beauty experience to life, combining ecommerce expertise with emerging technology to create a more personalised way for customers to discover the right products.
Choosing the right false lashes isn't always straightforward. Different eye shapes suit different lash styles, and for customers shopping online or in-store, understanding which products will work best for them can create an additional barrier to purchase.
The opportunity was to make that decision easier.
528 Digital worked on the development and delivery of an AI-powered eye scanning experience designed to analyse a customer's eye shape and help guide them towards suitable Eylure products.
The project combined AI technology with Eylure's existing product offering to create a more intuitive product-discovery journey.
528 Digital managed the ecommerce implementation and delivery of the project, helping translate the technology into a customer-facing experience that could work within the wider Eylure ecosystem.
The project extended beyond Eylure's online presence. The technology was subsequently developed for use within the retail environment, creating an opportunity for customers to access personalised product recommendations while shopping for Eylure products in-store. This demonstrates how emerging technology can be used practically within ecommerce and retail - not simply as an AI feature, but as a tool for solving a genuine customer problem.
The result is a more personalised approach to lash discovery that helps bridge the gap between product choice, customer education and purchase. For 528 Digital, the project demonstrates how ecommerce strategy, development and emerging technology can come together to create experiences that have applications both online and within major retail environments.
We delivered AI-powered product discovery concept and implementation and integration, technical project delivery, customer journey development and support for the transition from online experience into retail application.
The strongest applications of AI don't start with the technology - they start with a customer problem worth solving.
528 Digital works with ecommerce brands to identify opportunities, develop the right solution and bring new digital experiences to market.